Ja! Nein! Yes! No! Swiss Posters for Democracy: Poster Collection 33

Die Schweizer Bevlkerung ist ber regelmssige Volksabstimmungen aufgerufen aktiv an politischen Entscheidungsprozessen teilzunehmen. Dabei geht es immer wieder um Themen die die Gemter erhitzen und zu ideologischen Richtungskmpfen fhren. Zeugnis der direkten Demokratie sind Abstimmungsplakate die seit Beginn des 20. Jahrhunderts die Meinungsfindung beeinflussen. Diese Sonderform politischer Propaganda die einzig in der Schweiz existiert widerspiegelt als sensibler Gradmesser gesellschaftspolitischer Stimmungen sowohl nationale Mentalittsgeschichte als auch globale Tendenzen. Yes! No! Posters for Democracy legt die visuellen Argumentationsstrategien und bildrhetorischen Anstze offen die das Schweizer Abstimmungsplakat von 1918 bis heute prgen. Klischeehafte Zuspitzungen undifferenzierte Vereinfachungen ein Repertoire drastischer Motive und verknappte Slogans entsprechen den Gesetzen des Mediums das auf ein manipulatives Ansprechen der Massen ausgerichtet ist. Appelle an das Wir-Gefhl setzen in erster Linie auf Emotionalisierung kaum auf rationale Aufklrung. Subtil verdichtete Botschaften oder eine grafisch innovative Sprache finden sich im Abstimmungsplakat kaum. Und dennoch schufen viele namhafte Gestalterinnen und Gestalter Arbeiten die sich ins kollektive Bildgedchtnis der Schweizer Bevlkerung eingeschrieben haben und zu Ikonen schweizerischer Plakatgestaltung wurden.

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